Tuesday September 19, 2017 7:19 am PDT by Mitchel Broussard Apple CEO Tim Cook appeared on Good Morning America earlier today to discuss topics surrounding iOS 11, taking place a few hours ahead of the software update's launch later this afternoon. One of the major topics of the conversation Cook had with Robin Roberts centered upon augmented reality and ARKit, which will introduce advanced AR features onto compatible iPhones and iPads. As he has in the past, Cook talked excitedly about augmented reality, explaining that the AR features of iOS 11 are a "huge" addition to the iPhone and iPad ecosystem and will be "unbelievable" for users. READ MORE
Posted by Ron Amadeo Google is taking a second swing at augmented reality with a new SDK called "ARCore." The SDK is available for download today. After experimenting with Project Tango, an AR initiative launched in 2014 that loaded a smartphone up with custom sensors, Google's AR reboot brings most of that functionality to regular old Android phones through the magic of software. If you're drawing mental comparisons to Apple's ARKit, you're on the right track We're not just working off the blog post here, as I was lucky enough to have this project explained to me by some of the Googlers in charge of it. Let's start with the basics. READ MORE
By Jim Milliot | May 19, 2017 (Publishers Weekly) After building a career heading the remainder and bargain book company US Media Partners, Albert Haug found himself looking for a way to make books, especially children’s books, more exciting in the digital era. After exploring various options, Haug hit on augmented reality and launched Tigra Live Animation in 2016. With offices in the U.S. and Europe, Tigra’s goal is to bring AR applications to products like toys, stationery, and books. After finding initial success in the toy industry, Haug is now focused on book publishing and will be launching what he calls Tigra’s 4D Magic (a name he trademarked) at BookExpo. The AR process is centered around a customized app that Tigra will develop. Tigra can animate any number of pages a book a publisher may want “and bring them to life with any of our numerous features available.” To make it easy to use for readers, Tigra, which now has 50 employees, developed a two-step process. Readers first download a publisher’s custom-made AR app. They then scan the front cover of their book to download all the animated pages within it. To bring the animation to life, readers point their smartphone at the designated pages. Haug said Tigra’s approach keeps the reading experience in the forefront with the 3D animation adding additional value. In addition to bringing a new element to the reading experience, Haug believes using 4D Magic is “a great way to give new life to old books.” Haug is hopeful the success Tigra has found in other industries will translate to books. He has used his contacts from US Media to approach publishers about AR and expects to sign some deals at BookExpo. READ MORE
TIGRA Live Animations will be exhibiting at two major upcoming trade shows in New York City. They will be at both the National Stationary Show (Booth #1972) and Book Expo America (Booth #1731). For an appointment at either show please contact: Dennis McAuley Tel: 631-651-8847 x 112 Email: email@example.com
The Wrap Matt Pressberg | January 12, 2017 Pokémon Go may have been a flash in the pan, but augmented reality — specifically mobile — will completely overshadow virtual reality in the near future, according to a new study from Digi-Capital. VR may still be one of the darlings of the tech and entertainment world, at least if the Consumer Electronics Show is any indication, but Tim Merel, the founder and CEO of Eyetouch Reality and Digi-Capital, believes that mobile AR is going to be the engine of a combined VR/AR market that could top $100 billion by 2021. “Our new Augmented/Virtual Reality Report 2017 base case is that Mobile AR could become the primary driver of a $108 billion VR/AR market by 2021 (underperform $94 billion, outperform $122 billion) with AR taking the lion’s share of $83 billion and VR $25 billion,” he wrote. Read More
Trendin TechBI intelligence, coupling VR and AR market will yield $162 billion by 2020. However, AR is expected to bring in more revenue than VR.[...] AR allows the network to be fast, therefore, reaching mainstream faster than VR ever provided. Additionally, chances of monetizing with AR are greater than they will ever be with VR. Lastly, there is the undeniable fact that AR is less hermetic and comes with lead-in characteristics. For anyone looking to keep up with modern media consumption culture, it is more than safe to advise that AR is the way to go. Read More
The note is consistent with a KGI one stating that the iPhone 8 will include a ‘revolutionary‘ camera able to sense 3D space … That report suggested that the new camera would be used for facial recognition and to create ‘3D selfies’ which can be used as avatars in augmented reality games. Analyst Steven Milunovich echoed my own view that Apple is far more interested in augmented reality than in virtual reality. Milunovich notes that Apple appears more interested in AR rather than virtual reality (VR), because the former connects people whereas the latter is often an isolating experience involving a headset that renders the user blind to the real world. AR, by contrast, takes the existing environment and adds a new layer of information to it. He also argues that its easy to add AR capability to new models of existing Apple devices – it doesn’t require a new product category, meaning Apple is well-placed to sell the tech to its existing customer base. KGI last year suggested that Apple will get a 3-5 year lead in AR, as the combined AR and VR market grows into a $150B business by 2020. LEARN MORE
Post by Michael Nunez
“Facebook kicked off its annual F8 Developer Conference today in dramatic fashion when CEO Mark Zuckerberg announced an ambitious new augmented reality (AR) platform that will let people overlay digital images onto photos and videos in Facebook. “We’re going to make the camera the first mainstream AR platform,” said Zuckerberg…..”
Posted by Aniket Ashtekar
Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone and help people out in daily life, Apple CEO Tim Cook has told The Independent newspaper.
Unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what is happening presently, Cook said in the interview.
But the Apple CEO stopped short of detailing what the company would do with AR.
“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook said.
“I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology,” he added.
This is, however, not the first time Cook spoke favorably of AR.
Virtual reality “probably has a lower commercial interest over time” and that “augmented reality is the larger of the two, probably by far” technology website The Verge quoted Cook as saying last year.
The Virtual Reality Society (VRS), an information and news resource for virtual reality and its related technologies, describes augmented reality as a technology that takes the real world of the present and projects digital imagery and sound into it whereas virtual reality immerses your senses completely in a world that only exists in the digital realm.IANS