Augmented Reality Will Be Much Bigger than Virtual Reality, Study Says

The Wrap

| January 12, 2017

Pokémon Go may have been a flash in the pan, but augmented reality — specifically mobile — will completely overshadow virtual reality in the near future, according to a new study from Digi-Capital.

VR may still be one of the darlings of the tech and entertainment world, at least if the Consumer Electronics Show is any indication, but Tim Merel, the founder and CEO of Eyetouch Reality and Digi-Capital, believes that mobile AR is going to be the engine of a combined VR/AR market that could top $100 billion by 2021.

“Our new Augmented/Virtual Reality Report 2017 base case is that Mobile AR could become the primary driver of a $108 billion VR/AR market by 2021 (underperform $94 billion, outperform $122 billion) with AR taking the lion’s share of $83 billion and VR $25 billion,” he wrote.

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